What type of study is this?

This is a Quantitative Study study.

October 8, 2025EKONOMIS Journal of Economics and BusinessOpen Access

The Influence of Digital Marketing, Price and Product Quality on Buying Decision in MSMEs (Culinary Sector) in Medan City

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Authors

FSFandi Iskandar SopangUniversitas Dharmawangsa RMRatna Dina MarvianaUniversitas Informatika dan Bisnis Indonesia

Discussion

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Implication

This analysis reveals the effects of digital marketing and product quality on purchasing decisions in MSMEs, suggesting price has no significant influence.

Key Points

Digital marketing and product quality significantly influence purchasing decisions in MSMEs.
The study included 213 participants from a total population of 1,875 MSMEs in Medan City.
Analysis utilized Structural Equation Modeling (SEM) to test the hypothesis of the study.
The price variable was found to not significantly impact purchasing decisions in the MSMEs surveyed.

Cite This Study

Sopang et al. (2025) studied this question.

synapsesocial.com/papers/68e6494525bc5bdb98713abe https://doi.org/10.33087/ekonomis.v9i2.2140

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Implication

This analysis reveals the effects of digital marketing and product quality on purchasing decisions in MSMEs, suggesting price has no significant influence.

The Influence of Digital Marketing, Price and Product Quality on Buying Decision in MSMEs (Culinary Sector) in Medan City

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Digital Marketing, Price and Product Quality on Buying Decision in MSMEs (Culinary Sector) in Medan City

Discussion

Member takes

Implication

Key Points

Cite This Study

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