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This is a Quantitative Study study.

September 12, 2025

The Influence of Digital Marketing and Product Quality on Consumer Purchase Decisions at Manjadda Shop

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Survey analysis reveals product quality significantly influences purchase decisions, while digital marketing has minimal effect.

Product quality has a favorable and significant impact on consumer purchasing decisions.
Digital marketing influences purchasing decisions minimally, contrary to prevailing expectations.
The findings indicate that digital marketing and product quality together explain 72.8% of the variance in purchasing behaviors.
Utilizing quantitative methodologies, the study includes survey responses from 180 participants through incidental sampling.

Meney et al. (2025) studied this question.

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