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This is a Quantitative Research study.

A Study of the Influence of Social and Digital Marketing on Consumer Behaviour in the Apparel Sector

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Quantitative research demonstrates the impact of digital marketing factors on consumer behaviour in apparel, indicating areas for improvement.

Content marketing has the strongest influence on purchasing decisions, affecting consumer behaviour significantly.
The study involved data collection from 384 individuals using a conventional questionnaire to analyze responses.
Regression analysis using SPSS 24 was employed to assess the relationships between digital marketing factors and consumer behaviour.
The insights suggest that user experience and storytelling in digital marketing ads enhance consumer engagement and sales.

Priyanka Gaur (2025) studied this question.

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Quantitative research demonstrates the impact of digital marketing factors on consumer behaviour in apparel, indicating areas for improvement.