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Exploring the Factors Influencing Consumer Buying Decisions for Apparel in E-Commerce

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Survey analysis reveals major influences on online apparel purchases in India, indicating social media's key role.

Convenience significantly shapes online apparel buying decisions, impacting how consumers shop.
Financial safety concerns are a primary influencer affecting consumer behavior in e-commerce environments.
Personal influence, particularly from social media, proves crucial in guiding buyers in the apparel market.
Data analysis involved responses from 170 participants using ANOVA and Factor Analysis for insights.

Kumar et al. (2025) studied this question.

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