Marketing Planning Abaya Patterns on Sisteuries Brand in Blitar Regency

Marketing planning serves to increase efficiency and effectiveness. product marketing. The goal is to develop a marketing strategy so that achieve the goals of a company. The object of discussion in this study is planning the marketing of Sisteuries products by analyzing the target market, competitors, product differentiation, and marketing mix or 4Ps, namely Place, Price, Product, Promotion. The research method used in this study using qualitative methods through interviews with Sisteuries business owners. The results of the Sisteuries abaya research show that with marketing planning good and focused will provide solutions to existing obstacles, then produce a guaranteed and quality product, as well as the marketing process the product will run smoothly and be known by the public.