The Influence of Product Quality And Promotional Strategies on Indomie Product Business Performance

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Product quality has the strongest influence on business performance with a regression coefficient of 0.383, indicating its vital role.
Promotional strategies also positively affect performance, with a coefficient of 0.252, showing the importance of effective promotion.
Descriptive correlational research was conducted with 75 Indomie product consumers, confirming significant findings in the market.
Maintaining high product quality and strong promotions is essential for PT Indofood to thrive amid increasing competition.

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Quantitative analysis shows product quality and promotional strategies significantly improve business performance for Indomie products.

Supriadi et al. (2025) studied this question.

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