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This is a Quantitative Study study.

Factors influencing consumer perception of brand image: A case study of Indomie's brand in Indonesia

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Perceived quality positively influences brand image, highlighting its importance in marketing strategies.
Corporate social responsibility (CSR) has a favorable effect on brand image, indicating brand values matter to consumers.
Positive customer reviews enhance brand image significantly, while negative reviews show limited effects.
Ordered logistic regression analysis suggests perceived quality is the strongest predictor of brand image among the factors considered.

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Survey reveals perceived quality and CSR significantly influence brand image in Indomie customers, suggesting effective marketing strategies.

Trixie et al. (2025) studied this question.

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Survey reveals perceived quality and CSR significantly influence brand image in Indomie customers, suggesting effective marketing strategies.