What type of study is this?

The Role of Lifestyle in Mediating the Influence of Social Media on Purchase Decisions (Study on Indomie Brand Instant Noodle Customers in Denpasar City)

View Full Paper

Ask AI

Bookmark

Authors

Analysis shows social media impacts purchase decisions and lifestyle among Generation Z in Denpasar City.

Social media positively influences purchase decisions for Indomie instant noodles.
Lifestyle significantly mediates the effect of social media on purchasing choices.
The study analyzed data from 120 responses using path analysis technique.
Findings indicate that social media shapes lifestyle trends that affect buying behavior.

Ayuningsih et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark