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August 17, 2025SOCA Jurnal Sosial Ekonomi PertanianOpen Access

The The Role of Purchase Intention as a Mediator in the Relationship Between Healthy Lifestyle and Social Media Marketing on the Purchase Decision of Pawon Ibun’s Tempe Broth Products

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A healthy lifestyle significantly influences purchase decisions, both directly and through purchase intention.
Purchase intention serves as a key mediator in the relationship between healthy lifestyle and social media marketing.
Utilizing Structural Equation Modeling, the analysis was conducted on 100 respondents to support the findings.
The results suggest that effective social media marketing can enhance consumer behavior toward healthy products.

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Implication

Quantitative analysis reveals purchase intention mediates healthy lifestyle and social media marketing effects on purchase decisions for Kaldu Tempe products.

Cite This Study

Sani et al. (2025) studied this question.

synapsesocial.com/papers/68a36a560a429f797332f470 https://doi.org/10.24843/soca.2025.v19.i02.p05

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Implication

Quantitative analysis reveals purchase intention mediates healthy lifestyle and social media marketing effects on purchase decisions for Kaldu Tempe products.

The The Role of Purchase Intention as a Mediator in the Relationship Between Healthy Lifestyle and Social Media Marketing on the Purchase Decision of Pawon Ibun’s Tempe Broth Products

Key Points

Discussion

Implication

Cite This Study

The The Role of Purchase Intention as a Mediator in the Relationship Between Healthy Lifestyle and Social Media Marketing on the Purchase Decision of Pawon Ibun’s Tempe Broth Products

Key Points

Discussion

Implication

Cite This Study

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