August 12, 2025ACM SIGMIS Database the DATABASE for Advances in Information Systems

The Role of Digital Cues in Promoting Deliberate Processing of Online Product Reviews

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Authors

TSTeresa M. ShaftUniversity of Oklahoma MJMatthew L. JensenBrigham Young University EYEmre YetginRider University

Discussion

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Implication

Analysis shows digital cues increased deliberate processing and improved purchase intentions in consumers, suggesting their significant role in decision-making.

Key Points

Digital cues are linked to higher recall of positive product information, enhancing decision-making for consumers.
Participants recalled positive and negative information, influencing their purchase intentions significantly.
Observational analysis across 390 potential customers indicates that brand opinions impact information processing.
Findings imply the need for new strategies in brand management considering the influence of digital environments.

Cite This Study

Shaft et al. (2025) studied this question.

synapsesocial.com/papers/68a360f20a429f7973329a46 https://doi.org/10.1145/3757308.3757314

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Implication

Analysis shows digital cues increased deliberate processing and improved purchase intentions in consumers, suggesting their significant role in decision-making.

The Role of Digital Cues in Promoting Deliberate Processing of Online Product Reviews

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Digital Cues in Promoting Deliberate Processing of Online Product Reviews

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider