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August 16, 2025International Journal of Academic Research in Business and Social SciencesOpen Access

The Characteristics, Challenges, and Strategic Development of China IP Animated Films (2014–2024)

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Domestic animated films adapted from mythological IPs have lagged behind imports in box office revenues, diminishing the market's strength.
From 2014 to 2024, imported animated films consistently earned over 100 million yuan more than domestic counterparts, indicating reliance on few successful titles.
The research employs a SWOT analysis to identify strengths and weaknesses in the China IP animated film market, focusing on areas for growth.
Strategies based on PEST analysis aim to improve market balance and international competitiveness through cultural exchange and innovation efforts.

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Implication

Analysis reveals market challenges and development strategies for China's animated films industry, suggesting pathways to enhance competitiveness and stability.

Cite This Study

Wu et al. (2025) studied this question.

synapsesocial.com/papers/68a366a20a429f797332c681 https://doi.org/10.6007/ijarbss/v15-i8/26144

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Implication

Analysis reveals market challenges and development strategies for China's animated films industry, suggesting pathways to enhance competitiveness and stability.

The Characteristics, Challenges, and Strategic Development of China IP Animated Films (2014–2024)

Key Points

Discussion

Implication

Cite This Study

The Characteristics, Challenges, and Strategic Development of China IP Animated Films (2014–2024)

Key Points

Discussion

Implication

Cite This Study

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