The examination highlights challenges like content homogenization in the Chinese animation industry, suggesting improvements.
The paper presents an examination of China's animation industry development from 2008-2025, with particular focus on the transformative period between Nezha I (2019) and Nezha II (2025), while identifying persistent challenges in content diversity and market operations. To start with, this paper introduces the ecosystem of the Chinese animation industry and market for recent years by listing government policies to enhance the industry development, presenting domestic broadcasting trends of different categories of animation, including TV animated series, online animated series, animated films, and online comics, and comparing data from different dimensions within the main online platforms. In addition, this study conducts a quantitative analysis of the distribution patterns between 2D and 3D animation productions in China. Subsequently, it identifies five critical challenges currently constraining the industry: content homogenization, creative bottlenecks, difficulties in foreign broadcasting, immature companies operations, and underdeveloped market operations. Ultimately, the concluding section synthesizes these findings and proposes strategic recommendations for fostering sustainable industry advancement.
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J Shi (2025) studied this question.
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