The Development of Original Animation Industry in the Internet Era- Using Xiaoyan Animation Creative Space as an Example

With the continuous progress of Internet technology, the original animation industry is facing unprecedented opportunities and challenges. This paper first analyzes the development background of the original animation industry in the Internet era. Then, the challenges faced by the original animation industry under this background, such as technology upgrading, low content quality, and so on. To address these challenges, this article proposes a series of development strategies, including encouraging technological innovation and deepening market research. Through these measures, the original animation industry is expected to achieve more healthy and sustainable development in the Internet era.