What type of study is this?

This is a Observational study (also classified as: Case Report, Literature Review).

August 16, 2025Open Access

Study of Customer Relationship with Reference to iVillage Infotech Solutions

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Mixed-methods analysis reveals CRM's impact on customer satisfaction and operational efficiency in IT services.

CRM significantly improves customer satisfaction and operational efficiency, revealing its critical role in business performance.
Employee resistance and data quality issues present challenges to effective CRM implementation at iVillage Infotech Solutions.
Mixed-methods approach integrated surveys and interviews, providing a comprehensive view of CRM practices.
Strategic recommendations aim to address challenges and enhance CRM practices for sustained growth in the IT services sector.

Samarth Gupta (2025) studied this question.

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