Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations

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The current curriculum gaps contribute to misalignment with industry expectations, which affects student readiness for the sales profession.
Traditional teaching methods clash with the demands of modern sales practice, necessitating innovative approaches to education in this field.
Cross-disciplinary insights and experiential approaches are crucial for designing a curriculum that meets both industry and student needs effectively.
Adapting sales education is essential for equipping students with the skills needed in a human-centered and dynamic marketplace.

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This special issue examines curriculum design in sales education, highlighting the gap between traditional methods and evolving student expectations.

Lai-Bennejean et al. (2025) studied this question.

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This special issue examines curriculum design in sales education, highlighting the gap between traditional methods and evolving student expectations.