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October 3, 2025

A Reimagined Course on Sales Technology

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Case study reveals significant student engagement in sales technology and digital marketing integration, suggesting effective curriculum development.

The reimagined course significantly improved student readiness for sales careers, reflecting industry needs.
Qualitative and quantitative data collected through interviews and document analysis validated the course's effectiveness.
The integration of digital marketing and social selling strategies led to higher student engagement levels throughout the course.
Merriam's framework for case study research guided the mixed methods approach used in evaluating the redesign.

Hostetter et al. (2025) studied this question.

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Case study reveals significant student engagement in sales technology and digital marketing integration, suggesting effective curriculum development.