What question did this study set out to answer?

This research introduces story-selling as a teaching innovation for enhancing sales communication skills.

December 8, 2025Journal for Advancement of Marketing EducationOpen Access

Story-selling: Creating and Sharing Authentic Stories That Persuade

View Full Paper

Ask AI

Bookmark

Authors

Teaching innovation empowers students with storytelling skills to improve sales communication and build trust.

This research introduces story-selling as a teaching innovation for enhancing sales communication skills.
Overview of communication challenges faced by sales representatives.
Description of the story-selling teaching innovation and its implementation in the classroom.
Assessment findings on the effectiveness of the story-selling project.
Students gained skills to write persuasive stories for various sales scenarios.
Improved communication skills aid in establishing rapport and trust with customers.

Lisa D. Spiller (2018) studied this question.

View Full Paper

Ask AI

Bookmark