Analysis of key event festivals in the Murmansk region and their impact on the tourist attractiveness of the region

This article presents a comprehensive study of the role of event festivals in shaping the tourist attractiveness of the Murmansk region as the leading Arctic region of Russia. The work analyzes the key festival events of the region, including the Arctic Festival "Teriberka", the northern culture festival "Imandra", the gastronomic festival "Taste of the Arctic" and other significant events. The study is based on current statistics showing a record tourist flow to the region in 2024, which amounted to 761 thousand people. The methodology includes an analysis of the economic impact of event tourism, an assessment of socio-cultural effects and a study of international experience in the development of festival tourism in the Arctic regions. The results demonstrate a significant impact of event events on the regional economy, job creation, infrastructure development and the formation of a positive image of the territory.