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This is a Literature Review study.

Competitiveness of Education Programs in the Modern Economy

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Higher education programs must adapt to attract generation Z, enhancing their competitiveness in a changing landscape.
Indicators for competitiveness were explored, focusing on industry relevance and the needs of potential applicants.
The assessment included integration of university competencies and real-time monitoring of labor market trends.
Openness and efficiency characterize successful educational programs, suggesting a need for continuous improvement.

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Analysis identifies key factors influencing competitiveness of education programs for generation Z, highlighting essential principles.

В И Маколов (2025) studied this question.

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