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This is a Observational study (also classified as: Literature Review).

August 17, 2025

Systemic Semiotic Violence and Stereotypical Framing: Enforcing Digital Patriarchy on Pakistani Women

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Visual culture in Pakistani YouTube content shapes gender perception, leading to reinforcement of stereotypes and digital patriarchy.
Findings show that thumbnails often use provocative imagery to attract viewers, irrespective of the actual video content.
Employing Multimodal Discourse Analysis, the study reviews thumbnails and comments from selected videos to uncover these dynamics.
This analysis calls for more responsible content creation to mitigate the adverse effects of gender stereotyping online.

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This research reveals how digital patriarchy impacts Pakistani women through stereotypical framing and online discourse.

Tahir et al. (2025) studied this question.

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