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This is a Literature Review study.

August 17, 2025Journal of Professional CommunicationOpen Access

“Unfortunately, This Isn’t a Joke”: Crisis Communication and Humour Messaging Strategy on American Late Night Talk Shows

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DKDuncan KoerberBrock University

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Implication

This analysis examines humour messaging in crisis communication during celebrity appearances, suggesting sincerity may be prioritized during reputational crises.

Key Points

Celebrities often avoid humour to project sincerity when addressing crisis situations, emphasizing authenticity rather than comedic relief.
The analysis studied 10 celebrity appearances on late night talk shows, revealing a trend against humorous engagement in serious contexts.
Live audiences are discouraged from typical reactions like laughter and cheering, as these may undermine the sincerity of the celebrity's message.
The study explores the paradox of using comedy shows for serious crisis communication, questioning their effectiveness in such scenarios.

Cite This Study

Duncan Koerber (2025) studied this question.

synapsesocial.com/papers/68a36f7d0a429f7973331d58 https://doi.org/10.15173/jpc.v7i1.5034

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Implication

This analysis examines humour messaging in crisis communication during celebrity appearances, suggesting sincerity may be prioritized during reputational crises.

“Unfortunately, This Isn’t a Joke”: Crisis Communication and Humour Messaging Strategy on American Late Night Talk Shows

Discussion

Member takes

Implication

Key Points

Cite This Study

“Unfortunately, This Isn’t a Joke”: Crisis Communication and Humour Messaging Strategy on American Late Night Talk Shows

Discussion

Member takes

Implication

Key Points

Cite This Study

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