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August 17, 2025ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL

The Prevalence of Fast Food Consumption among Undergraduates: Evidence from Malaysia

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Authors

MMMarziah MokhtarSYS. Y. M. YusoffNMNur Aqilah Muhamad Murad

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Overview

Quantitative investigation reveals key determinants of fast food consumption in undergraduates, suggesting lifestyle influences.

Key Points

  • Fast food consumption is prevalent among Malaysian undergraduates, driven by both lifestyle and product attributes.
  • Descriptive and multiple regression analyses indicate a strong link between product attributes and consumption habits.
  • The research involved a quantitative investigation using validated questionnaires to assess consumer behaviour.
  • Results suggest that personal lifestyle significantly correlates with fast food choices, while consumer behaviour shows limited impact.

Cite This Study

Mokhtar et al. (2024) studied this question.

synapsesocial.com/papers/68a370e20a429f7973333019https://doi.org/10.24191/abrij.v6i2.4189
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