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This article demonstrates a comprehensive marketing strategy for construction firms, highlighting sustainability and strategic development.
The article focuses on developing a comprehensive approach to shaping construction firms’ marketing behavioral patterns. This approach combines strategic marketing, interaction theory, and positioning theory, which best responds to the challenges of the modern economy. A concept emphasizing strategic development and sustainability is proposed. The main factors of the external environment influencing the activities of developers are identified, behavioral schemes are proposed, interconnected with the classes of housing being built.
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Dmitrii S. Gusarov (2024) studied this question.
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