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August 11, 2025

Proposed Strategy Development for Pt Bank Cimb Niaga to Optimize Digital Transformation Through Octo Mobile

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Authors

GLGabriella Wenus LayolaEPEko Agus Prasetio

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Overview

Proposed strategy enhances digital transformation for CIMB Niaga, leveraging smartphone banking to improve customer engagement.

Key Points

  • CIMB Niaga aims to optimize digital transformation through its OCTO Mobile app, boosting customer engagement and market presence.
  • Recent surveys indicate Indonesian consumers are increasingly open to digital payment innovations, providing a ripe market opportunity.
  • The strategy involves enhancing the OCTO Mobile platform, currently facing challenges in user engagement compared to competitors.
  • Digital transformation is vital for CIMB Niaga to remain competitive amid rising fintech and e-wallet services in the banking sector.

Cite This Study

Layola et al. (2023) studied this question.

synapsesocial.com/papers/68a370e80a429f797333323ehttps://doi.org/10.47310/hjebm.2023.v04i02.169
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Transformation in the Indonesian Banking Industry: A Qualitative SWOT Analysis of Mobile Banking Initiatives in Conventional Financial Institutions2025
  2. 2Analysis Of Factors Affecting The Intensity Of Octo-Mobile Usage By CIMB Niaga2024
  3. 3Digital Banking Rivalry in Indonesia: ML-Powered Analysis and Forecasting Using Search Data for Top 5 Banks2025
  4. 4Increasing Fee Based Income (FBI) Through Optimizing BNI Mobile Banking Features to Support Banking Performance2024
  5. 5The Investigation of Preference Attributes of Indonesian Mobile Banking Users to Develop a Strategy for Mobile Banking Adoption2024 · 14 citations