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September 10, 2025

Strategic Management of Pt. Bank Rakyat Indonesia in Facing the Era of Digital Transformation in the Banking Industry

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GMGaby MonicaKKKahar Kahar

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Overview

Qualitative research highlights how Bank Rakyat Indonesia enhances service quality, suggesting potential strategies for the banking industry.

Key Points

  • The strategies implemented by BRI notably improved service quality and customer satisfaction in the banking industry.
  • Key initiatives include the adoption of the BRIAPI platform and product innovations such as BRImo and Ceria.
  • BRI faces challenges like personal data protection and uneven communication infrastructure as it adapts to digital transformation.
  • These strategies not only enhanced BRI's performance but also solidified its competitive position within the banking sector.

Cite This Study

Monica et al. (2024) studied this question.

synapsesocial.com/papers/68c1dda954b1d3bfb60fca22https://doi.org/10.33830/iscebe.v1i1.4459
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