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This is a Literature Review study.

The relationship between animations on digital platforms and the toy industry: Netflix example

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Analysis reveals strong ties between animation and toy sales in children, suggesting digital platforms enhance this relationship.

A strong relationship exists between the animation and toy industries, enhancing children's engagement with both.
Data shows that animated characters significantly impact toy marketing strategies and children's preferences.
The analysis utilized historical examination and expert opinions to study the industry's development dynamics.
The findings suggest that digital platforms like Netflix foster this relationship, commercially and culturally.

Karaşahinoğlu et al. (2025) studied this question.

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