Linguo-Cultural Aspects of Advertising – a Comparative Analysis of Bulgarian and Spanish Examples

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Cultural code significantly influences the reception of advertising messages across different cultures.
The study compares linguistic characteristics and sensory effects in advertisements from Bulgaria and Spain.
Analysis focuses on both textual and graphic aspects to outline distinguishing features in both advertising styles.
Extralinguistic factors, such as color and emotions, play a crucial role in shaping advertising effectiveness.

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Analysis reveals differences in advertising messages between Bulgarian and Spanish cultures, indicating the role of linguistic and cultural factors.

Véselka Nénkova (2025) studied this question.

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Analysis reveals differences in advertising messages between Bulgarian and Spanish cultures, indicating the role of linguistic and cultural factors.