Linguistic and stylistic features of modern english-language advertising

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The study identifies effective linguistic tools that enhance advertising persuasion and influence consumer emotions.
Findings include 144 examples of stylistic devices analyzed across phonetic, lexical, and syntactic levels.
Communicative-pragmatic analysis revealed the importance of delivering messages aligned with cultural norms.
The research underscores how linguistic elements significantly impact consumer behavior and perceptions.

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Research reveals key linguistic features that enhance persuasion and emotional impact in advertising texts, highlighting cultural relevance.

Gimaletdinova et al. (2025) studied this question.

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Research reveals key linguistic features that enhance persuasion and emotional impact in advertising texts, highlighting cultural relevance.