Survey reveals murals positively affect community perception and bolster local economy through tourism.
The negative perception of wall paintings has shifted from being considered vandalism to being appreciated as art that enhances the environment. In the past, murals were painted on school walls to spark students' interest in learning by depicting natural landscapes and technology. Today, murals beautify public and commercial buildings, promote brands and products, and attract tourists. Mural art has existed since prehistoric times, as evidenced by the paintings in the Lascaux Caves, France, and has been used as a form of communication and storytelling of daily activities. Research shows that murals can enhance aesthetic value, provide identity, and strengthen community pride. Additionally, they have a positive economic impact by attracting tourists and increasing property values, which in turn encourages investment in the area. A survey conducted in Ipoh City, Perak, found that the majority of respondents have a positive perception of murals, recognizing them as a means to beautify the surroundings, convey information, and reflect local culture. This study confirms that murals have a positive impact on both society and the local economy, although there may still be negative perceptions if they are seen as disruptive.
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Desa et al. (2025) studied this question.
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