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August 20, 2025Communications in Humanities ResearchOpen Access

The Aesthetics of Empowerment: How Social Media Markets the Independent Woman in the Age of Algorithm

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Authors

JXJinrui Xu

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Overview

Text analysis reveals social media promotes a commodified view of independence in women, suggesting a need for ethical considerations.

Key Points

  • The transformation of independent women into a commodified ideal reflects a significant cultural shift, impacting societal norms.
  • In algorithm-driven platforms, aesthetic representations dominate, sometimes inciting criticism around false notions of autonomy.
  • Employing case studies from brands like Tmall and SK-II, the research highlights how consumers react to visual narratives of independence.
  • Discussions on gender issues in the digital age call for an inclusive approach, addressing the nuances of independence anxiety.

Cite This Study

Jinrui Xu (2025) studied this question.

synapsesocial.com/papers/68af4959ad7bf08b1ead5571https://doi.org/10.54254/2753-7064/2025.ht26143
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