June 5, 2025

Influence of Service Quality and Price on Repurchase Intention at Mumu Kopi in Padang City

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Repurchase intention is positively influenced by both service quality and price, fostering customer loyalty.
Service quality shows a strong effect with a beta coefficient of 0.639 and p-value of 0.000, highlighting its importance.
A quantitative approach using multiple linear regression identified significant relationships among variables.
Improving service standards and pricing strategies are crucial for sustaining competitiveness in the coffee shop industry.

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Quantitative analysis indicates service quality and price significantly influence repurchase intention in Padang City coffee shop.

Haura et al. (2025) studied this question.

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