August 16, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty

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Perceived value does not directly impact brand loyalty, but influences brand love and brand trust, which mediates loyalty.
Among 232 Uniqlo customers in Jakarta, brand love and brand trust were key mediators in the loyalty relationship, highlighting emotional connections.
A quantitative, explanatory analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for data evaluation.
The findings suggest that fast fashion brands should prioritize building emotional bonds and trust over trends for sustained loyalty.

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Implication

Quantitative analysis reveals perceived value influences brand love and trust, impacting brand loyalty in Uniqlo customers, despite pop culture’s minimal role.

Cite This Study

Pratama et al. (2025) studied this question.

synapsesocial.com/papers/68af4965ad7bf08b1ead5bba https://doi.org/10.37641/jimkes.v13i5.3601

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Implication

Quantitative analysis reveals perceived value influences brand love and trust, impacting brand loyalty in Uniqlo customers, despite pop culture’s minimal role.

Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty

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Discussion

Implication

Cite This Study

Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty

Key Points

Discussion

Implication

Cite This Study

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