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This is a Quantitative Study study (also classified as: Cross-Sectional Study).

September 19, 2025

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

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Consumer trust, communication style, and perceived product quality significantly enhance customer loyalty.
Communication style's relationship with loyalty is moderated by celebrity endorsement in the Muslim fashion sector.
A cross-sectional quantitative design utilized data from 191 Indonesian women aged 18-45 who purchased endorsed products.
Marketers should prioritize maintaining authenticity and quality to foster loyalty while using celebrity endorsement selectively.

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Implication

Quantitative analysis shows communication style and product quality drive loyalty in the Muslim fashion industry, suggesting celebrity endorsement enhances emotional engagement.

Cite This Study

Setiawan et al. (2025) studied this question.

synapsesocial.com/papers/68d463f131b076d99fa63aef https://doi.org/10.32424/icsema.v1i1.358

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Implication

Quantitative analysis shows communication style and product quality drive loyalty in the Muslim fashion industry, suggesting celebrity endorsement enhances emotional engagement.

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

Key Points

Discussion

Implication

Cite This Study

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

Key Points

Discussion

Implication

Cite This Study

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