What type of study is this?

This is a Quantitative Study study.

October 17, 2025Deleted Journal

The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era

View Full Paper

Ask AI

Bookmark

Positive celebrity attributes can enhance consumer trust and purchase intention, particularly when product quality is high.
Perceived product quality is a stronger predictor of purchase intention compared to celebrity characteristics.
Findings suggest that effective endorsement strategies in emerging markets must align with actual product performance.
Celebrities' trustworthiness can diminish if the products promoted do not meet customer expectations.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Quantitative survey analyzes celebrity endorsement effects on consumer trust and purchase intentions in developing economies, suggesting product quality is crucial.

Cite This Study

Ahmed et al. (2025) studied this question.

synapsesocial.com/papers/68f199c5de32064e504dcd6b https://doi.org/10.62345/jads.2025.14.3.53

View Full Paper

Ask AI

Bookmark

Implication

Quantitative survey analyzes celebrity endorsement effects on consumer trust and purchase intentions in developing economies, suggesting product quality is crucial.

The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era

Key Points

Discussion

Implication

Cite This Study

The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider