July 14, 2025TEMEOpen Access

Consumer Online Shopping Behaviour in the Republic of Serbia Post-Covid-19

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73% of respondents who didn't shop online before the pandemic adopted e-commerce thereafter, showcasing a major change in consumer habits.
Chi-square test indicated a strong relationship between online shopping behavior before and after the pandemic, pointing to lasting shifts in preferences.
Survey collected data from 298 Serbian respondents in January 2024, highlighting the immediate effects of the pandemic on shopping behaviors.
Findings suggest businesses need to focus on enhancing online platforms given the continued interest from consumers post-COVID-19.

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Survey reveals significant increase in online shopping habits in Serbia, indicating shifts in consumer behavior post-COVID-19.

Ivanović et al. (2025) studied this question.

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