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September 10, 2025Ekonomija teorija i praksaOpen Access

The impact of social media on adolescents' attitudes towards shopping in the Republic of serbia

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Social media notably impacts adolescents' attitudes and purchasing decisions, enhancing their consumer behavior.
The research involved a sample of 500 adolescents from primary and secondary schools in Serbia, revealing trends in buying behavior.
Empirical analysis across a defined timeframe demonstrated how social media shapes identity and shopping preferences among youths.
The findings highlight the need for parents and educators to understand social media's role in influencing adolescent consumer behavior.

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Implication

Quantitative analysis shows social media significantly influences adolescents' purchasing behavior in Serbia, suggesting vital implications for marketers.

Cite This Study

Marina Kulić (2025) studied this question.

synapsesocial.com/papers/68c1ae7754b1d3bfb60e6ad6 https://doi.org/10.5937/etp2502027k

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Implication

Quantitative analysis shows social media significantly influences adolescents' purchasing behavior in Serbia, suggesting vital implications for marketers.

The impact of social media on adolescents' attitudes towards shopping in the Republic of serbia

Key Points

Discussion

Implication

Cite This Study

The impact of social media on adolescents' attitudes towards shopping in the Republic of serbia

Key Points

Discussion

Implication

Cite This Study

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