Pengembangan Bisnis Photography dan Videoraphy Luzy Project

abstract, This research discusses the business development strategy of Luzy Project in the photography and videography industry, which continues to grow in the digital era and the Industrial Revolution 4.0. The creative industry, particularly in West Java Province, shows a significant contribution to economic growth based on creativity and technology. The demand for photography services is increasing rapidly along with the rising need for visual content in social media, advertising, and both personal and commercial purposes. Bandung City, as a center of creativity, also has a supportive ecosystem with active photography communities and various visual art activities. Luzy Project utilizes several strategic analysis tools such as the Business Model Canvas, SWOT Analysis, Porter’s Five Forces, Balanced Scorecard, Target and Performance, and BCG Matrix to formulate an adaptive and sustainable business strategy. By applying a consumer-oriented approach and embracing technology, Luzy Project is expected to remain competitive and continue growing in the dynamic photography industry. abtsrak, Penelitian ini membahas strategi pengembangan bisnis Luzy Project dalam industri fotografi dan videografi yang semakin berkembang di era digital dan revolusi industri 4.0. Industri kreatif, khususnya di Provinsi Jawa Barat, menunjukkan kontribusi signifikan dalam mendorong pertumbuhan ekonomi berbasis kreativitas dan teknologi. Permintaan akan jasa fotografi meningkat pesat seiring dengan tumbuhnya kebutuhan konten visual di media sosial, iklan, serta kebutuhan personal dan komersial lainnya. Kota Bandung sebagai pusat kreativitas juga memiliki ekosistem yang mendukung, dengan komunitas fotografi yang aktif dan beragam kegiatan seni visual. Luzy Project memanfaatkan berbagai alat analisis strategis seperti Business Model Canvas, SWOT, Five Forces Porter, Balanced Scorecard, Target and Performance, serta BCG Matrix untuk merumuskan strategi bisnis yang adaptif dan berkelanjutan. Dengan pendekatan orientasi konsumen dan pemanfaatan teknologi, Luzy Project diharapkan mampu bersaing dan berkembang dalam industri fotografi yang kompetitif.