Green Entrepreneurial Intention: Impact of Environmental Awareness, Innovativeness, and Social Support

Environmental damage impacts individuals starting to become aware of how to care. Individual awareness is reflected in how individuals switch to an environmentally friendly lifestyle. Apart from changing lifestyles for themselves, people are starting to spread it to society through environmental awareness campaigns. Environment awareness also has an impact on the emergence of green products. The emergence of green products is based on people who intend to set up a green business. For this reason, this research aims to determine the influence of environmental awareness on green entrepreneurial intentions. This research also tested the impact of innovativeness and social support. Innovativeness starts from a person's creativity and how he/she finds an opportunity. Besides, social support can come from family, relatives, friends, and environmental groups. This research was conducted on undergraduate students in Indonesia with a sample of 171 respondents. The results of this study indicate that environmental awareness is a driver of green entrepreneurial intentions. This is also supported by innovativeness and social support. Someone who has high environmental awareness tends to intend to set up a green business. Moreover, someone who has environmental awareness and innovativeness can encourage highly green entrepreneurial intention. Furthermore, social support also mediates environmental awareness of green entrepreneurial intention.