August 16, 2025Open Access

Mediating Effect of Corporate Reputation on the Influence of Employer Branding on Intention to Apply

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Employer branding significantly enhances corporate reputation, and this relationship positively influences intention to apply.
The data from 369 undergraduate students revealed a strong mediation effect of corporate reputation on job application intentions.
Analyzed using structural equation modeling, the study identifies key pathways linking employer branding and job seekers' intentions.
Findings emphasize the need for organizations to focus on corporate reputation and branding strategies to attract top talent.

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Quantitative research shows employer branding impacts job application intentions in Generation Z, indicating corporate reputation's mediating role.

Sudrajat et al. (2025) studied this question.

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Quantitative research shows employer branding impacts job application intentions in Generation Z, indicating corporate reputation's mediating role.