Survey data reveals key factors shaping consumer preferences for online food delivery in households, suggesting competition strategies for businesses.
This study examines consumer preferences regarding online food Delivery services among households in Calamba City. The study identified key factors influencing consumer choices, such as convenience, cost, menu variety, and service quality, to provide insights into consumer behavior in the rapidly growing online food delivery market. Data was collected through surveys and interviews with local households. The findings highlight the importance of timely delivery, user-friendly platforms, and promotional offers in shaping consumer decisions. Moreover, the results provide valuable recommendations for businesses to enhance customer satisfaction and competitiveness.
No takes yet. Share an insight, caveat, or question.
Florendo et al. (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: