Features of Commercial Banks’ Activities in the Credit Card Market

In the context of digital transformation and growing consumer demand for convenient financial services, commercial banks are actively expanding their range of card products, seeking to strengthen their positions in the market. Credit cards have become not only a tool for instant payments, but also an important element of credit policy, contributing to an increase in the client base and income of banks. However, the rapid spread of such products is accompanied by a number of challenges: growing indebtedness of the population, increased competition between banks, tightening regulatory requirements and risks associated with cybersecurity. In this regard, the study of the activities of commercial banks in the credit card market allows not only to assess current trends, but also to develop mechanisms to improve the efficiency of their work, which makes the topic especially important for scientific and practical analysis. Credit cards have long ceased to be just a tool for cashless payments, turning into a key element of the modern financial system. Their essence lies in providing customers with a revolving credit line that allows them to make purchases, pay for services or withdraw cash within the established limit. For banks, they have become an important source of income, a tool for attracting customers and strengthening market positions. However, their role is much deeper: credit cards form behavioral consumption patterns, affect the liquidity of the economy and even become a driver of technological innovation in the banking sector.