This model reveals retail characteristics and customer personalization in omnichannel strategies, indicating new guidelines for modern retail development.
The article develops an imperative model of retail characteristics, taking into account its omnichannel nature in new realities, which differs in interpreting the provisions of modern retail theory, which, on the one hand, form a comprehensive system of views on the issues under study, and on the other hand, serves as a guideline for the development of concepts, mechanisms, models and algorithms that contribute to the creation of a unified customer profile, price policies, loyalty systems at retail enterprises, integration of seamless customer personalization into the development strategy.
No takes yet. Share an insight, caveat, or question.
Bessarabov et al. (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: