The article reports strategies for innovative transformation of business models in retail enterprises, highlighting key factors for success.
The article is devoted to the problems and possibilities of innovative transformation of business models of retail enterprises in a rapidly changing economic environment. The need to use strategic management tools to improve the competitiveness and efficiency of domestic retail enterprises is considered. The formats of business models of retail enterprises are proposed and characterized: integrated, differentiated and convergent. The author identifies key factors influencing the success of transformations and offers practical recommendations for the implementation of innovative approaches. A set of strategic alternatives is formed and a scientific and methodological approach to choosing the optimal strategy for innovative transformation of a business model is proposed.
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Elena S. Kravchenko (2024) studied this question.
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