Live-streaming e-commerce empowers agricultural products: A new engine for rural revitalization

Taking the application of live-streaming e-commerce in the sales of agricultural products as a starting point, this paper explores how it empowers agricultural products and contributes to the revitalization of the rural economy. At the same time, the study also points out that the development of live-streaming e-commerce for agricultural products faces challenges such as a shortage of professional talents, unstable supply chains, imperfect laws and regulations, and insufficient industry self-discipline. The research believes that through measures such as carrying out professional training, introducing talent incentives, improving cold chain logistics and supply chain infrastructure, perfecting regulatory systems, and promoting the coordinated development of platforms and the industrial chain, the healthy development of live-streaming e-commerce for agricultural products can be promoted.