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With the rapid development of digital technology, short videos and immersive live streaming as emerging forms of social media are gradually becoming important tools for marketing agricultural products. This paper studies the application of the "short video + immersive live streaming" combined model in marketing agricultural products in rural areas, by analyzing its role in enhancing brand awareness, building trust among consumers, and promoting sales growth, to explore the effectiveness of this strategy. The study shows that the high dissemination of short videos and the interactive nature of immersive live streaming can not only bring farmers and consumers closer together, but also effectively enhance consumers' purchase intentions. Based on empirical research and case analysis, this paper proposes a series of strategic recommendations for optimizing agricultural product marketing in rural areas, providing theoretical support and practical reference for promoting rural economic development.
Xu et al. (Tue,) studied this question.