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August 21, 2025Frontiers in Sustainable Food SystemsOpen Access

Consumer preference and food values: can consumers in Tanzania play part in driving a sustainable food system?

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Authors

RARoselyne AlphonceYGYun Yun GongHSHettie C. Schönfeldt

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Overview

Mixed-method analysis reveals consumer priorities in food values, indicating implications for sustainability efforts.

Key Points

  • Consumers prioritize food safety and price, highlighting crucial factors in sustainable consumption.
  • Findings indicate that hygiene and freshness are key concerns for food purchases among various consumer groups.
  • A mixed-method approach included interviews, focus groups, and surveys to analyze consumer food value preferences.
  • Implications suggest targeted interventions are needed to align consumer preferences with sustainable practices.

Cite This Study

Alphonce et al. (2025) studied this question.

synapsesocial.com/papers/68af5228ad7bf08b1eada0f0https://doi.org/10.3389/fsufs.2025.1586460
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Also Consider

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