Tencent Video's “Broken Circle” and “Cross-Industry” Marketing Strategy Research

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This research reveals Tencent Video's marketing strategies, enhancing audience engagement and expanding content distribution channels.

Tencent Video's marketing strategy effectively integrates resources, enhancing user engagement and satisfaction.
Using SWOT analysis, Tencent Video adapts its approach to meet diverse user demands in the video industry.
The study employs the 4I marketing theory to examine Tencent Video's innovative content strategies and audience expansion.
The findings suggest that Tencent Video's cross-border initiatives significantly boost its market position and profitability.

Zheng Gao (2025) studied this question.

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