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Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Attitudes and Behavior

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Meta-analysis shows medium effect of corporate social responsibility on consumer behavior, suggesting variance across moderators and types.

Consumer attitudes are positively affected by corporate social responsibility initiatives, with a medium effect size of 0.38.
Data from 744 effect sizes across 165 articles indicate significant variability based on moderators like industry and country.
The analysis suggests that consumer engagement with CSR is complex and can differ based on cultural factors.
Findings imply that effective CSR strategies necessitate a tailored approach based on specific consumer responses.

Vale et al. (2025) studied this question.

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Meta-analysis shows medium effect of corporate social responsibility on consumer behavior, suggesting variance across moderators and types.