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December 28, 2024INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

Corporate Social Responsibility (CSR) and its Effects on Consumer Behavior

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Authors

DRDr.Aakanchha rathore

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Overview

Meta-analysis shows CSR influences consumer behavior, suggesting the importance of ethical branding and sustainability.

Key Points

  • Perceived corporate social responsibility positively influences consumer attitudes and brand loyalty.
  • Key findings indicate that CSR affects purchase intention and consumer-company identification in various settings.
  • Meta-analysis of 24 studies highlights the roles of social media and identity salience in moderating CSR effects.
  • CSR's significance increases in e-commerce and during international crises like the COVID-19 pandemic.

Cite This Study

Dr.Aakanchha rathore (2024) studied this question.

synapsesocial.com/papers/68af658fad7bf08b1eae4ecchttps://doi.org/10.55041/ijsrem39882
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of CSR (Corporate Social Responsibility) on Consumer Behavior2024 · 15 citations
  2. 2Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Attitudes and Behavior2025 · 5 citations
  3. 3The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior2024 · 3 citations
  4. 4The Impact of Corporate Social Responsibility on Consumer Attitude with The Mediating Effect of Brand Loyalty, Brand Skepticism, and Brand Authenticity2025
  5. 5Measuring the impact of CSR initiatives on brand reputation and consumer behaviour2024 · 2 citations