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Dimensions of Red Tourism Experience in China: A Textual Analysis of Online Travelogues

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Red tourism experience significantly enhances cultural understanding and emotional engagement, ensuring sustainable visitor interest.
A comprehensive analysis revealed four key dimensions: historical cognition, educational impact, aesthetic appreciation, and emotional engagement.
Using a netnographic approach, the study analyzed online travelogues from platforms like Ctrip and Mafengwo to derive insights.
These findings offer practical strategies for optimizing visitor experiences and promoting sustainable development in red tourism regions.

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Textual analysis uncovers key aspects of red tourism experience in online travelogues, suggesting potential for sustainable development.

Peng et al. (2025) studied this question.

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